A young Cuban has sparked a stir on social media after sharing a video that highlights the alarming state of neglect of one of the main streets in Varadero, Cuba's most famous resort.
In the clip shared on the social media platform TikTok by user @leyanisgarcia593, a wide empty avenue can be seen, devoid of tourists, music, and the typical hustle and bustle of a Cuban summer.
“If this is the best of Cuba, just imagine the rest,” says the young woman as she walks through silent streets, dilapidated buildings, and closed shops.
The images contrast with what was for decades one of the country's most vibrant and bustling destinations. "Those streets were always filled with people, an atmosphere of eternal summer, abundance, and joy," commented an internet user with nostalgia. Another added, "Even Varadero is quiet, for God's sake, a place so beloved by all Cubans."
The reactions came swiftly. Several users reminisced about what Varadero was like in past decades: “It’s been 31 years since I’ve seen my Varadero from the 90s, those streets full of life, an incredible atmosphere,” wrote a sentimental user. Another user lamented: “Everything is very rundown, how sad. The best vacations were spent there.”
The video reflects a sentiment increasingly shared by Cubans both on and off the island: the deterioration not only of infrastructure but also of the spaces that once represented collective pride and joy.
Frequently asked questions about the situation in Varadero and tourism in Cuba
What is the current status of Varadero according to visitors?
Varadero is in a state of neglect and deterioration. The images shared on social media show empty streets, rundown buildings, and a significant absence of tourists, reflecting a deep crisis in Cuba's tourism sector.
Why has tourism in Cuba decreased?
Tourism in Cuba has decreased due to the economic crisis and the lack of adequate infrastructure. Factors such as the deterioration of basic services, power outages, travel restrictions, and the negative perception of safety have contributed to this drop in tourist arrivals.
How has the tourism crisis impacted the local economy of Varadero?
The tourism crisis has significantly affected the local economy of Varadero. With hotels half empty and reduced economic activity, the resort, which was once an economic engine, now faces a decline that impacts local merchants and workers.
What efforts is the Cuban government making to revive tourism?
The Cuban government has attempted to promote the island as an international destination by constructing new hotels. However, this strategy has faced criticism due to the neglect of fundamental sectors such as housing and health, and it has not succeeded in reversing the decline in tourist arrivals.
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